Cask & Bottle Co
Business Development Lead & Co-founder
Cask & Bottle Co is a joint venture with the Vintage Group that aims to open up the exclusive world of single cask whisky. Its mission is to build a thriving community and make the world of whisky a more inclusive place.
My role included;
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Leveraged in-depth market insights to craft a unique value proposition, differentiating our offering in a competitive landscape
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Strategically shaped the brand's positioning, playing an instrumental role in determining its identity, visual aesthetics, and overarching branding approach
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Orchestrated a streamlined Go-To-Market (GTM) strategy, ensuring the product launch was timely and resonated with the target audience
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Spearheaded development and successful implementation of pre-sales, resulting in significant early engagement & sales
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Nurtured and managed strategic partnerships within the supply chain, optimising both cost and efficiency.
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Championed content strategy, leading the ideation and execution of compelling narratives across various digital touchpoints
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Supervised and optimised digital outreach, handling the entirety of social media campaigns and eDM activities, with a focus on performance analytics and ROI.
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Conducted comprehensive market analysis to conceptualise a unique product proposition and offering
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Played a pivotal role in shaping the brand identity, contributing to the design and overarching brand strategy
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Designed and executed a robust Go-To-Market (GTM) strategy, ensuring timely and effective product launch
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Spearheaded the development and successful implementation of a presales strategy, resulting in significant early engagement and sales
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Built out and managed new supply chain partnerships
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Implemented, managed and reported on all social and eDM activities
eBrands
Consultant
eBrands recently invested over $40 million USD to acquire and grow 20+ consumer ecommerce brands. As an outside consultant I was brought in to advise on product development, growth and marketing for a number of brands selling in the U.S, U.K and E.U markets via Amazon and direct to consumer.
My role included;
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Pioneered a self developed, data-driven product quantifier tool, resulting in multiple successful product launches that achieved profitability within month
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Optimised manufacturing processes for enhanced profitability while emphasising eco-friendliness
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Strategically managed media budgets, providing platform recommendations to maximise ROI
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Utilised advanced analytics to guide product lifecycle decisions, including retiring underperforming lines
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Contributed to product lines achieving substantial six-figure monthly revenues
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Researched and quantified a number of products to launch using specific tools and metrics as well as a self-developed data backed product quantifier tool
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Numerous product suggestions across multiple brands and verticals were successfully launched, reaching profitability within a matter of months
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Advised on manufacturing processes to make new and existing products more eco-friendly and profitable
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Worked with product lines achieving six figures in monthly revenue
Kado
Head of Business Development
Kado is an Australian based start up that aims to streamline the gifting process for both B2B and B2C by leveraging an innovative user experience and a comprehensive suite of business analytics tools.
My role included;
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Managed and supervised the onboarding of over 50 third-party sellers, ensuring smooth integration with Kado's platform
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Formulated and executed a robust strategy for the identification, acquisition and retention of third-party sellers, including paid media
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Managed design of a custom third party analytics portal
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Actively contributed to the development and refinement of the company's marketing strategy
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Regularly analysed product trends to provide feedback and direction for future development
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Provided strategic guidance on product development and refined the products catalogue for optimal user engagement
My role included;
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Created and executed a robust strategy for third party seller acquisition and retention, including platform onboarding
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Recruited and managed a team of AI experts consisting of data analyst and machine learning developers, as well as marketing experts, art directors, app developers and designers
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Oversaw development of custom python machine learning algorithm and native app (Apple & Google Stores), working in an Agile environment
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Managed a day to day team of six staff across web development, planning & marketing
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Managed all design and branding of the company, working closely with designers and art directors; planned and executed marketing campaigns to drive awareness and user acquisition, targeted to the millennial audience
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Planned and executed marketing campaigns to drive awareness and user acquisition, targeted to the millennial audience
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Facilitated the sale of the codebase and native app
Verre Esprit
Founder
Verre Esprit is a consumer gift and homeware brand selling both direct to consumer and on Amazon.
My role included;
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Developed a unique and effective method to quantify profitable products using analytics tools
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Uncovered niches within the gifting space and worked with designers to develop completely 12 custom products, which resulted in revenue of over seven figures
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Sourced and worked with overseas factories to produce tens of thousands of custom products
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Implemented and managed logistics and supply chain, across three warehouses in the US, four high end factories in China, some of which produced for Tesla, Google, Disney and more
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Managed the web build of our Shopify and Amazon stores, optimising them for SEO, sales and strong ROI
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Planned and implemented Amazon and social media strategies, and launched influencer, Google, Meta and PR campaigns
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Hired and managed media buyers and content creators, as well as web developers and designers
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Facilitated sale and exit from the business while agreeing three month consultancy period